What is a presentation designer?
Presentation design is a specialized graphic design niche focusing on visualizing presentation content to enable the audience to comprehend it more quickly and remember it longer. Business and education presentations are the most common use for presentation decks and what most presentation designers work in. Designers specializing in presentations may use the title Presentation Designer or Presentation Specialist.
What Does a Presentation Specialist Do?
Presentation Designers or Specialists may take on different responsibilities within different teams or organizations, which may include:
- Collaborating with internal or external clients (presenters) to identify the goal of their presentation and outline their content effectively
- Taking content outlines and visualizing slides based on the content, presentation goals and brand standards
- Curates imagery and videos that support key messaging
- Develops data visualizations, charts, infographics, illustrations and/or iconography to support key messaging for each deliverable
- Collaborates with stakeholders through multiple rounds of revisions to ensure the slides effectively visualize key messages and, ultimately, meet the objectives of the presentation
- May take on project management responsibilities within certain teams to ensure that the final presentation design meets key objectives
- Optimizes video and image content to ensure crisp imagery at the smallest file size possible
- Uses, modifies and creates master slide layouts to support the development of slides
Presentation Designer Salary
According to a survey of full-time presentation designers by Zip Recruiter, the average presentation designer makes just over $72,000 per year . Presentation designers who can master sales and marketing can far exceed that average by providing their services on a freelance basis.
How to become a presentation designer
Aspriring presentation designers should follow these basics steps to become a successful six-figure presentation designer.
STEP 1: Understand branding and graphic design basics
Because presentation designers are visualizing content to both tell a story and represent a brand, it is essential to understand the basic principles of design and branding. Traditionally trained graphic designers may have already learned these skills in college. If you do not know the basics of design, you should learn them to ensure that you can effectively deliver effective presentations for your clients.
STEP 2: Learn how to incorporate those design best practices using PowerPoint
After learning the basics of branding and design to visualize content, it is essential to have a firm understanding of how to use PowerPoint, Keynote, Prezi, or Google Slides as an effective design tool. These tools are very powerful for creating presentations, but can feel limiting especially to graphic designers who are used to more robust design tools like the Adobe Suite. As a presentation designer, it’s essential to learn how to work around some of PowerPoint’s limitations and embrace the tool so that clients can easily edit natively built PowerPoint designs.
STEP 3: Create a stellar portfolio of work
As a presentation designer, your portfolio is your calling card. It is imperative to create a robust and representative portfolio that will resonate with your prospective clients and instill confidence in your ability to elevate their presentation.
STEP 4: Market Yourself Competitively
Determine how to market yourself competitively so that your clients can find and hire you easily. They may find you via a freelance platform, social media, ads or SEO. Once they find you, you can leverage your killer portfolio and customer reviews to convey your capabilities and make your services irresistible to your clients.
STEP 5: Create a compelling client experience and referral engine
After you’ve landed clients, you must learn how to create a great, efficient client experience. One that minimizes edits and improves your speed to delivery – ensuring clients are excited to work with you on all future projects. In addition, it makes those clients raving fans who recommend you – and leave fantastic reviews, which help you win even more clients.
STEP 6: Refine your offering and your rates
Over time, presentation designers should continue to refine their offerings – which clients do you enjoy working on the most? Which are you the best at? Which can you delivery the most quickly? By niching down, your ideal clients can find you even more easily – and knowing their particular needs will enable you to deliver their projects more efficiently, which ultimately improves your revenue.
What makes a good powerpoint presentation designer?
It takes a broad range of design, technical, project management and client management skills to be a successful presentation designer. Those skills include but are not limited to:
- Graphic design expertise, including how to effectively use brand guidelines
- Presentation software expertise, including PowerPoint, Google Slides, Keynote, Prezi and/or Canva, based on the employer or client’s requirements
- Attention to detail in client requirements, storyline, design guidelines and communication are essential
- Presentation designers need to work well under pressure and fast turnarounds
- To ensure client satisfaction, it’s imperative to focus on customers objectives
- Presentation designers must have a willingness to collaborate with the client (presenter) to create the best possible outcome for each presentation
Is presentation design a good graphic design niche?
Presentation design is a unique graphic design niche for several reasons. First, most classically trained graphic designers prefer the Adobe Suite over presentation software like PowerPoint. On the other hand, many clients love PowerPoint because it’s an easy tool for everyone to use and it’s already installed on their devices, ultimately creating a huge opportunity for service providers to provide the desired service – design in PowerPoint. In addition, many presentations are tied to revenue on the client side – either for sales or account support or for fundraising, making them valuable decks that clients are happy to invest in.
What is a presentation designer portfolio?
Like any other form of designer, it’s essential for presentation designers to have a portfolio that showcases their best work – and the diversity of their skillsets. It is imperative to create a robust and representative portfolio that will resonate with your prospective clients and instill confidence in your ability to elevate their presentation.
What are the biggest challenges of being a presentation designer?
Like all jobs, presentation design has it’s challenges. As discussed previously, many classically trained graphic designers find PowerPoint frustrating due to the simplicity of its user interface.
For self-trained designers who know PowerPoint well, developing an understanding of design basics may be a challenge to creating an impressive portfolio.
For freelance professionals who have previously provided execution and client management, but not sales or marketing, learning to market themselves and secure their own clients may pose a challenge.